Boutique digital agency

PlayAD was founded as a startup with the vision of creating a smartphone based advertising platform with 100% relevant reach. The first product we developed was ShakeAD, an innovative communication channel which provides a perfect balance between user needs and advertising goals. Besides ShakeAD we work with multinational companies as a software development and online marketing agency.

Contact us
  • ShakeAD as a tool for your client

    Marketing agencies can consider ShakeAD as a new mobile and web platform for their clients promotions.
  • Online marketing and SEO

    If you want your website visibility on the maximum and appearing on the first Google page. Also your Facebook and Google ads should be seen by your targeted audience. Our team can make it happen for you.
  • Software development

    We have a great development team that can produce any kind of custom software, from simple web pages to complex advertising platforms.

Ready for second round

We want to scale our product and present it to other, bigger markets like the EU, USA and Asia. If you are looking for a nimble, successful and scalable company for investment, PlayAD has a proven concept that has been extremely successful on Croatian market. Behing this story, there is a experienced and ambitious team of marketing experts, software devlopers and project managers that are hungry for new challenges. If you want to meet the PlayAD team, go to "About us" page. For further information about the team, ShakeAD project or business plan, please scroll to the bottom of this web page and contact us via the email form.

Shake&Take story t

Shake&Take is a fully customized ShakeAD platform created especially for Coca-Cola. For the past two years we have been working on two nationwide Coca-Cola promotions which were based on the Shake&Take mobile app. During that time, our app generated record-breaking results on the Croatian market and we are now in cooperation with Coca-Cola Hellenic Bottling Group, preparing to expand into more European markets.

For more information about Shake&Take case, please see the other sections below.

Shake&Take is a fully customized ShakeAD platform created especially for Coca-Cola. For the past two years we have been working on two nationwide Coca-Cola promotions which were based on the Shake&Take mobile app. During that time, our app generated record-breaking results on the Croatian market and we are now in cooperation with Coca-Cola Hellenic Bottling Group, preparing to expand into more European markets.

For more information about Shake&Take case, please see the other sections below.

Shake&Take is a fully customized ShakeAD platform created especially for Coca-Cola. For the past two years we have been working on two nationwide Coca-Cola promotions which were based on the Shake&Take mobile app. During that time, our app generated record-breaking results on the Croatian market and we are now in cooperation with Coca-Cola Hellenic Bottling Group, preparing to expand into more European markets.

For more information about Shake&Take case, please see the other sections below.

Shake&Take is a fully customized ShakeAD platform created especially for Coca-Cola. For the past two years we have been working on two nationwide Coca-Cola promotions which were based on the Shake&Take mobile app. During that time, our app generated record-breaking results on the Croatian market and we are now in cooperation with Coca-Cola Hellenic Bottling Group, preparing to expand into more European markets.

For more information about Shake&Take case, please see the other sections below.

Coca-Cola t

Shake&Take was set to be digital communication channel for teens. With support of nation-wide Coca-Cola campaign, the app generated more than 100 000 uniques, and more than 35% were teens.

In order to attract as many people as possible, cool mobile app wasn't enough. We had to secure quality content in form of promotional gifts, sweepstake awards and loyalty awards.

Trip to London to „The Killers“concert, Samsung Galaxy S7, tickets for music festivals, movie tickets, coupons and discounts are just some of the gifts and awards.

To acquire all of the gifts and awards, we needed to establish partnerships with brands that offer product and services that are atractive to the teens.
We cooperated with some of the top 25 brands on the market. CineStar, Universal Music Group, Pickbox, Uber, Sancta Domenica, MTV Summerblast and Dimensions & Outloook Festivals are one of the most attractive partners in S&T promotion.

In the bullets below you can see some of the key numbers that we like to brag about.

Shake&Take was set to be digital communication channel for teens. With support of nation-wide Coca-Cola campaign, the app generated more than 100 000 uniques, and more than 35% were teens.

In order to attract as many people as possible, cool mobile app wasn't enough. We had to secure quality content in form of promotional gifts, sweepstake awards and loyalty awards.

Trip to London to „The Killers“concert, Samsung Galaxy S7, tickets for music festivals, movie tickets, coupons and discounts are just some of the gifts and awards.

To acquire all of the gifts and awards, we needed to establish partnerships with brands that offer product and services that are atractive to the teens.
We cooperated with some of the top 25 brands on the market. CineStar, Universal Music Group, Pickbox, Uber, Sancta Domenica, MTV Summerblast and Dimensions & Outloook Festivals are one of the most attractive partners in S&T promotion.

In the bullets below you can see some of the key numbers that we like to brag about.

Shake&Take was set to be digital communication channel for teens. With support of nation-wide Coca-Cola campaign, the app generated more than 100 000 uniques, and more than 35% were teens.

In order to attract as many people as possible, cool mobile app wasn't enough. We had to secure quality content in form of promotional gifts, sweepstake awards and loyalty awards.

Trip to London to „The Killers“concert, Samsung Galaxy S7, tickets for music festivals, movie tickets, coupons and discounts are just some of the gifts and awards.

To acquire all of the gifts and awards, we needed to establish partnerships with brands that offer product and services that are atractive to the teens.
We cooperated with some of the top 25 brands on the market. CineStar, Universal Music Group, Pickbox, Uber, Sancta Domenica, MTV Summerblast and Dimensions & Outloook Festivals are one of the most attractive partners in S&T promotion.

In the bullets below you can see some of the key numbers that we like to brag about.

Shake&Take was set to be digital communication channel for teens. With support of nation-wide Coca-Cola campaign, the app generated more than 100 000 uniques, and more than 35% were teens.

In order to attract as many people as possible, cool mobile app wasn't enough. We had to secure quality content in form of promotional gifts, sweepstake awards and loyalty awards.

Trip to London to „The Killers“concert, Samsung Galaxy S7, tickets for music festivals, movie tickets, coupons and discounts are just some of the gifts and awards.

To acquire all of the gifts and awards, we needed to establish partnerships with brands that offer product and services that are atractive to the teens.
We cooperated with some of the top 25 brands on the market. CineStar, Universal Music Group, Pickbox, Uber, Sancta Domenica, MTV Summerblast and Dimensions & Outloook Festivals are one of the most attractive partners in S&T promotion.

In the bullets below you can see some of the key numbers that we like to brag about.

Statistics

  • 1.681,965

    Entered bottle promo codes
  • 150.947

    App installations
  • 141.911

    Claimed gifts and loyalty awards

Who we are

PlayAD is a small and versatile team of experts and enthusiasts for software development and digital marketing. We have a passion for creating innovative products and solutions that create great value for our clients and their customers. Our skilful developers are experienced in websites, mobile and tablet applications, desktop and server solutions, and Unity game development. Our creative marketing team creates innovative solutions customized to client needs, having customers always in mind.Magic happens when the two combine and create new digital solutions that create a true impact on the market and put your brand on the map.

Meet the team

Want to know more about our product? Contact us.

  • This field is for validation purposes and should be left unchanged.